Enablement platforms Highspot and Seismic announce merger
Sales enablement platforms Highspot and Seismic have announced a definitive merger agreement, with the combined company operating under the Seismic name and led by Seismic CEO Rob Tarkoff. The merger reflects a broader industry shift from traditional sales enablement toward AI-driven revenue enablement that integrates marketing, sales, customer success, and other go-to-market teams.
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